December 2, 2019
Resident Origin & Migration...
Understanding resident origin and migration trends is important for lenders, operators, developers, and other parties involved in the business of senior housing. It is also...READ MORE
November 25, 2019
Why 85+ is the New 75+ for Senio...
It’s critical to track and analyze accurate demand-growth data to identify high-potential markets and capture unmet demand. Coupled with the rising age of entry into...READ MORE
September 4, 2019
Why Senior Housing should care a...
If you are limiting your marketing to seniors themselves, then you are missing an opportunity to connect with a highly influential audience. Adult children are...READ MORE
July 29, 2019
Prioritizing Marketing Outreach:...
One of senior housing marketers biggest challenges is lead generation, so we put together some tips for engaging with and cultivating referral sources for lead...READ MORE
February 13, 2018
Lead Generation In Senior Housing
Resident turnover is skyrocketing as a result of increasing acuity, so is the cost of replacing a resident, especially with referral sources like A Place...READ MORE
January 25, 2018
First-of-Its-Kind Referral Sourc...
Growing resident turnover and cost of resident acquisition are putting pressure on the profitability of senior housing operators. With up to 70%+ of senior housing...READ MORE
August 28, 2017
A Way to Pay: The Importance of ...
Examining trends in median home values is a key factor when assessing whether, and to what extent, seniors will be able to pay for senior...READ MORE
July 14, 2017
Beyond National Averages: Using ...
Record breaking inventory growth is driving assisted living occupancy to lows not seen since the tail end of the Great Recession. Yet not evenly.READ MORE