Lead Generation in Senior Housing

Resident turnover is skyrocketing as a result of increasing acuity, so is the cost of replacing a resident, especially with referral sources like A Place for Mom.  Conservative estimates suggest that resident turnover costs the average 100-unit AL/MC $175k/yr.  So, what are you to do?

Double down on professional referrals.

Research suggests that 70% of leads in assisted living come from professional referral sources, ranging from physicians to home health agencies, a number that is set to grow as acuity continues to increase.  Even better, leads generated from these