Qualifying Demand? Why Income Isn’t Enough.

Now that we’ve talked about how some markets have pockets of untapped demand, I’d like to shift focus by posing two questions. How do seniors pay for their stay in senior-housing, and how are we, as an industry, qualifying seniors when we assess market demand?

When I read industry publications, feasibility studies, and talk to industry experts, everyone agrees that seniors need a minimum annual income to afford senior-housing without help from an adult child or other family member. The most common qualifying income I see is $35,000, which is closely